The E-Commerce market of Bangladesh has recently started to propel to the stars. Platforms like Bikroy.com, Chaldal, and the latest, Evaly, have made a significant impact on the market. But let us not forget the end-all, be-all of Bangladeshi E-commerce platform, Daraz. Ever since its launch in 2014, Daraz has become a household name for e-commerce users of the country. With their timely deliveries and satisfactory customer response, the premier e-commerce site has amassed a 40% market share. 2020 marks the 6th year of Daraz’s operation. To celebrate 6 years in the Bangladeshi market, Daraz has announced a one-week campaign.
The campaign will be from August 30- September 7th. Through this unique campaign, Daraz hopes to give their loyal and potential customers truly unique shopping experience. The one-week campaign will have exclusive offers, with cashback and discounts for customers.
To promote their campaign, Daraz BD appealed to the daily constraints of the customers during this pandemic. Daraz BD launched a short advert, using a slice of life; ergo showing the real-life struggles of different households. With the campaign title of #ThankYouBangladesh and #HappyShopping, Daraz hopes to celebrate with the customers.
The message is simple.
Times may be rough at the moment, but that does not mean life has to stop. Even though this pandemic, life can be beautiful. Be it delivering a daily necessity, or helping you find your new hobby, life is beautiful with Daraz.
THE BRILLIANCE OF THE CAMPAIGN
Daraz BD created a brilliant campaign, simply because of the way they promoted their message to the audience. Under one minute, Daraz managed to cater to customers’ COVID-19 struggles, simultaneously promoting their anniversary celebrations. It serves as a perfect reminder for the audience that with Daraz, life is always beautiful.
Even in the midst of a global pandemic.
What do you think of Daraz’s outstanding campaign?