EBL And Daraz Introduce Pioneering VISA Co-Branded Card in Bangladesh1 min read
In a landmark collaboration, Eastern Bank PLC. (EBL), Daraz, Bangladesh’s leading e-commerce platform, and global payments giant Visa have unveiled the exclusive EBL-Daraz co-brand card.
The ceremonial launch was conducted at EBL’s headquarters in the capital on Wednesday, 13th September 2023.
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This strategic partnership aims to redefine online shopping in Bangladesh. Leveraging Daraz’s focus on a seamless and secure online experience, Visa’s advanced technological infrastructure, and EBL’s commitment to customer satisfaction, the co-brand card promises a suite of unparalleled benefits.
Cardholders can anticipate special discounts, attractive cashback offers, and privileged access to exclusive promotions and events. A pivotal feature is the guarantee of rapid, secure, and straightforward transactions, heightening consumer confidence in digital purchases.
Gracing the occasion were notable personalities including Ali Reza Iftekhar, MD and CEO of Eastern Bank PLC.; Syed Mostahidal Hoq, MD of Daraz Bangladesh; Soumya Basu, Country Manager of Visa Bangladesh, Nepal, and Bhutan; Rishi Chhabra, Vice President of Visa-Head of Merchant Sales and Acquiring India and South Asia; Ahmed Shaheen, AMD; M. Khorshed Anowar, DMD, Head of Retail and SME Banking of Eastern Bank PLC.; Khondoker Tasfin Alam, Chief Operating Officer; and A H M Hasinul Quddus Rusho, Chief Corporate Affairs Officer of Daraz Bangladesh, among others.
This EBL-Daraz co-brand card is a trailblazing initiative in the Bangladeshi market, offering a slew of exclusive online shopping benefits reportedly unprecedented by any other bank card in the country.
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Customers keen to access these unique benefits can apply by either visiting their closest EBL branch or through the official EBL and Daraz websites.
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