In a landmark collaboration, Eastern Bank PLC. (EBL), Daraz, Bangladesh’s leading e-commerce platform, and global payments giant Visa have unveiled the exclusive EBL-Daraz co-brand card.
The ceremonial launch was conducted at EBL’s headquarters in the capital on Wednesday, 13th September 2023.
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This strategic partnership aims to redefine online shopping in Bangladesh. Leveraging Daraz’s focus on a seamless and secure online experience, Visa’s advanced technological infrastructure, and EBL’s commitment to customer satisfaction, the co-brand card promises a suite of unparalleled benefits.
Cardholders can anticipate special discounts, attractive cashback offers, and privileged access to exclusive promotions and events. A pivotal feature is the guarantee of rapid, secure, and straightforward transactions, heightening consumer confidence in digital purchases.
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Gracing the occasion were notable personalities including Ali Reza Iftekhar, MD and CEO of Eastern Bank PLC.; Syed Mostahidal Hoq, MD of Daraz Bangladesh; Soumya Basu, Country Manager of Visa Bangladesh, Nepal, and Bhutan; Rishi Chhabra, Vice President of Visa-Head of Merchant Sales and Acquiring India and South Asia; Ahmed Shaheen, AMD; M. Khorshed Anowar, DMD, Head of Retail and SME Banking of Eastern Bank PLC.; Khondoker Tasfin Alam, Chief Operating Officer; and A H M Hasinul Quddus Rusho, Chief Corporate Affairs Officer of Daraz Bangladesh, among others.
This EBL-Daraz co-brand card is a trailblazing initiative in the Bangladeshi market, offering a slew of exclusive online shopping benefits reportedly unprecedented by any other bank card in the country.
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Customers keen to access these unique benefits can apply by either visiting their closest EBL branch or through the official EBL and Daraz websites.
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