On the occasion of International Women’s Day 2022, there is a refreshing influx of campaigns from local and multinational firms focusing on the role of women in our lives. Daraz Bangladesh launched their campaign “Durbar Naari” at the onset of women’s day portraying the multiple professional and interconnectedly personal roles women manage every day.
An OVC of 2:50 minutes long was uploaded at the onset of the day from the Daraz Online Shopping Facebook page. The video starts by mentioning that it is a tribute song for all the working women of Bangladesh. Within the first few scenes, it successfully shows the multiple roles that a woman plays for herself and others. A doctor taking her daughter to school while having her interest in music portrayed by the guitar in her room, A police officer finishes her cooking and puts her uniform getting ready for her workplace, a woman vendor pulling a van full of vegetables taking along her child and many more professions women who are excelling at their field is showcased within the timeframe. We see women from grassroots to corporate levels who are all putting their effort into the workforce.
The tribute song addresses them as “Banglar Baghini” and expresses the motivation to live with their heads high. The campaign promotes breaking the bias of gender in workplace and encouraging women to live their dreams without hesitance. The OVC covered such diverse roles of women focusing on their professional life that the effort is applaudable for including the diversity.
Read more: Daraz Launched exciting offers on Women’s Day.
The OVC ends with Daraz’s respect for the working women of our country and its wish to stand in solidarity and facilitate their lives through the Daraz Platform. It also announced that there would be many events throughout the year with the same motivation.
It would be exciting to watch how Daraz Bangladesh will continue the campaign addressing its women stakeholders in the coming days.