What if you could detect fake products whenever you would go to a retail shop or a grocery store? Chances are, this is never possible. But what if you would have an assured guarantee that you would get real products with little to no possibility of fraudulence? Shwapno’s all-new campaign shows us just that, but well, a little differently.
In recent years, the market has become very much exposed to fake products introduced by local manufacturers and suppliers. In key areas of urban and suburban areas of the country, various products ranging from cosmetics to FMCG goods are being sold without proper labels or verifications. Many shopping malls and complexes in areas like Mirpur, Mohammadpur, New Market, Shantinagar, Uttara, Gabtali consists of shops selling these fake products.
Especially in the case of everyday use of goods, there have been multiple reports of fake products causing various problems and illnesses. Products ranging from cosmetics, shampoo, deodorants, soap, etc. are losing credibility in the market due to fraudulence.
Shwapno, the biggest grocery shopping chain in the county, seems to have taken this issue very seriously. In their latest campaign, we see the physical depiction of Shwapno alerting the consumers regarding the availability of fake products in the market. Shwapno chose a humorous appeal to show concerns about the availability of fake products in the market.
How? See for yourself in the video. You will love it!
The whole campaign revolved around two fundamental messages: Creating awareness regarding fake products, being one. The other one is Shwapno’s guarantee of serving completely fresh and organic products. Shwapno procures the products directly from their trusted suppliers and retails the products with zero chances of fraudulence.
Shwapno’s all-new campaign might just have taken a step forward in minimizing the presence of fake products in the market.
What do you think about the latest campaign by Shwapno?