Bashundhara Paid Homage To The Brave Mothers Of 1971

Samia Kader NodiDecember 15, 20191 Mins read563

Bashundhara Paid Homage To The Brave Mothers Of 1971

When you grew up to understand the world, you have surely noticed that a mother’s role is to protect their child from all dangers. Unlike the concept, during the war in 1971, our Bengali mothers showed characteristics of no less than field soldiers. They gave us their beloved children so that we could leave in peace speaking our language. In a recent victory day campaign from Bashundhara for their Atta, Mayda, Suji brand follows the affection, sacrifice, and love within this 2:45 minutes of OVC.

By the way, you will feel being there with those freedom fighters and feel the concern along with the mother. The scene seems to be a cut out of real war movies. With such a low budget (as per the set design) of the production, the victory day campaign has reached millions and engaged thousands. What parameters should you use to measure the love for such a campaign? Well, let’s watch the campaign first.

In 1971, the sons would return home in gloomy nights to take rest and have food. Those were the only few times they could sometimes rest properly and eat well. Then back to their mission. Not all mothers were lucky enough to have their children back.

Regardless, they would welcome in the fighters to comfort them with motherly love. The scenario within the OVC represented such caring mothers who would care for other children as their own. The sacrifices and risks these courageous mothers took were unconditional.

Indeed, what you saw was one mother helping another mother by sheltering her child and these one scenario replicated all over Bangladesh. Just stop and think for a moment! Would we take such risks if we were in their place?

To conclude, with the simple combination of a light hurricane, almost-empty tin and kitchen, and proper execution a brand, like Bashundhara, can convey their sincere tribute to all the brave mothers of 71 who provided food, shelter and inspired the fights for 9 months.

So, what’s your thought on this recent victory day campaign of Bashundhara?

Written by

Samia Kader Nodi

I was into marketing from a very young age. For five years though! Currently, I am a freelance content writer at Markedium. I love taking risks, which made me leave a full-time job and join the freelancing community. Apart from being a marketer, I’m also growing myself as a ui/ux designer. Yes! All these just to experiment with life. My intent to do these kinds of experiments are purely to enhance my experiences in the real world. That explains a lot about myself. The thing I love the most is strategizing for brands. I was indeed quite fortunate to be able to do that for many local brands. Apart from all these, I consider myself to be passionate about sports. I never brought a trophy home but never lost the passion for it. What is the winning strategy of my own life? “Two heads are better than one.”