Aleshamart.com Announces Arrival With Essential Value Promises3 min read

103

The e-commerce landscape of Bangladesh has seen its fair share of players in recent times. With the rapid rise of online businesses in the country, the e-commerce industry has seen an incredible boost. Every day more than 30,000 orders are being delivered by over 2000 e-commerce platforms all over the country. Unfortunately, these numbers do not reveal the true scenes.

Read More: Notable Global Out of Home Campaigns of 2020- A Markedium Take

The industry is plagued with a handful of bottlenecks, such as delayed deliveries and product damages. As for the wrong delivery of products; that’s a different story altogether. In order to minimize the hassles of the customers, Aleshamart.com has announced their arrival. In their pilot campaign, the newest e-commerce platform in Bangladesh has promised to be the solution.


THE PILOT


The campaign integrated 4 sub-campaigns with each sub-campaign addressing a significant problem, or promising potential innovation.

The main campaign starts with an inspirational tone, addressing the target market; the youth and adults. Throughout the campaign, we see people from both genders in their everyday walk of life. The campaign focuses on positioning the brand as a one-stop solution to any and every need. Regardless of how small or big it is, Aleshamart promises to be here for you.

Read More: Notable Covid-19 Ads Around the World of 2020- A Markedium Take

In our incredibly fast-progressing lives, more often than not we forget to take care of many responsibilities. Or, we simply do not get the time for procuring many necessities. In their opening campaign, Aleshamart promises to be a one-stop solution for every possible situation, with incredible value promises.


THE VALUE PROMISES


In the 4 sub-campaigns, Aleshamart shows the bottlenecks that the e-commerce industry is facing today. Aleshamart poked a few big players in the industry with their shortcomings in a subtle yet noticeable execution.

Firstly, Aleshamart launched two sub-campaigns emphasizing the customers’ regular struggles with late deliveries. The campaign uses humorous visuals to drive the attention of the audience to promote their effective delivery services.

Secondly, with another humorous appeal, the brand portrayed the struggles of wrong delivery of products. Yes, we are talking about onions packaged inside a mobile case.

On the other hand, Aleshamart promised ‘cash delivery’ anywhere, anytime; a first in the country.


THE ARRIVAL


The pilot campaign is certainly a success, as far as we are concerned. The brand already has people talking, and we are yet to see how the brand progresses with its communications pre and post-launch.

But one thing is for certain; we are hopeful about the arrival of a new e-commerce platform. Let’s just hope that the brand lives up to its promises and fulfills our expectations. If they do? Well, the e-commerce landscape is surely going to see a few key players on the edge of their seats.

What are your thoughts on Aleshamart’s pilot campaign? For more updates, stay with Markedium.

Check Out
Subscribe to our newsletter
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
You can unsubscribe at any time

Get real time updates directly on you device, subscribe now.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy

Pin It on Pinterest