Ever since arriving in March, the novel Coronavirus has affected the lives of every citizen in Bangladesh. Offices, businesses, factories-industries have all shut down, fully or partially. People are either out of jobs or working to make ends meet from home. The situation has escalated to such an extent, that educational institutions have closed down indefinitely. Now, classes are taking place online, as teachers are doing their very best to educate. Symphony, in their latest campaign, has portrayed the life of one such elementary teacher.
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As we embark into the “new normal”, teachers of every educational institution are shifting to digital classrooms. Gone are the days of walking inside a class full of fresh, young faces waiting for their teachers. Yes, many faculties and teachers alike have already adapted to the new procedure, but has everyone?
Mr. Jamilur Rahman is certainly not one of them. Jamil sir represents countless teachers around the country, who simply don’t understand how to take classes online. Symphony has characterized the real-life struggles of teachers who are trying to adapt.
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https://www.facebook.com/symphonymobile/videos/1486210821562684/
THE CAMPAIGN
This was undoubtedly Symphony’s best campaign execution by far. The incredible storyline of the advertisement upheld the true essence of the middle-income Bengali family. The head of the family is an aged school teacher. A loving family with a devoted wife, with two supportive children. The campaign sets the tone with the teacher facing mental constraints about taking online classes. Initially, he decides not to go through with it. But eventually, with the help and support of his incredibly dedicated family, he gives a try.
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The campaign used a slice of life as the execution appeal, with a relatable tone, enjoyable for audiences of all ages. The message of the campaign was invaluable for all of us; especially the students. Our teachers, our educators are striving every day to make our education better. The least we can do is respect their dedication and effort. Symphony outdid themselves with brilliant product placement of their latest model Symphony Z30.
A picturesque campaign, with stunning execution. Symphony truly hopes to overcome the current times.
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