Global Brands in the Crossfire: The High Stakes of Navigating Geopolitical Tensions
In an interconnected world, global brands are increasingly vulnerable to the repercussions of geopolitical conflicts. The fallout from such situations often manifests in consumer backlash, boycotts, and a challenging reevaluation of corporate strategies.
This article delves into data-driven insights, illustrating how major brands like McDonald's, Starbucks, and Coca-Cola have grappled with the…
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