Google’s Potential Chrome Sell-Off: A Game-Changer Decision Makers Can’t Ignore
The Department of Justice’s (DOJ) call for Google to divest its Chrome browser represents a watershed moment in antitrust enforcement. Beyond its direct impact on Google’s business, the proposed remedy has the potential to disrupt the advertising ecosystem, spark unprecedented browser market fragmentation, and realign digital marketing strategies. With Chrome controlling over 60% of the browser…
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