ZIVAR- Startup That Changed Online Jewelry Buying Experience4 min read
Like Bangladesh, jewelry shopping is a significant part of Indian culture. The rise in the gross income makes the jewelry enthusiasts visit the jewelry stores more frequently. Indian jewelry industry was very inconstant in terms of buyers’ behavior. The online jewelry buying experience “visit now and buy later” mindset of the population changed to “buy now” within years. People now have their favorite stores to purchase jewelry online.
The foundation of Zivar took place in 2016. When internet usage in India was making substantial growth every day. Kishor Moradiya, Jignesh Dhola, and Preyas Panchal – 3 enthusiastic individuals kept their keen observation over the shifting paradigms of the Indian jewelry customer. They researched the shift in consumer preferences in getting access to products round-the-clock and their expectations. The idea that once seemed preposterous enough for jewelry industries. However, With their ability to ship their elegant and trendy jewelry to most major cities they took it on the rise. Geographical boundaries have never been an issue and their business boomed because of the successful online shopping scenario in their country.
Current Startups’ Barriers in India and Zivar:
At present, startups are finding it hard to gain a loyal list of customers due to the rising competition in the market. In contrast, this startup already began drifting and attracting people surfing online stores for jewelry. While warning shots like decreasing revenue or an increase in liabilities hit modern startups. They overcame it because of their long-term experience in the industry and second-generation diamantaires.
In India, There are a lot of people with rich taste when it comes to jewelry. Zivar serves them seamless experience by fulfilling the 4 Cs associated with a good piece of jewelry – Carat, Colour, Clarity, and Cut. As visitors roam on the website, they get an option to choose from more than 3000 designs that are designed by the best artisans.
Timely offers and giveaway contests on social media also help ZIVAR. Consequently, It became one of the most followed jewelry brands on the internet. Along with that, customers’ online jewelry buying is made easier with easy returns, 0% Interest EMI options. They also offer lifetime exchange for most of their jewelry. For the convenience of their customers in the USA, ZIVAR has begun retail exports, and are listed on Amazon.com as well. They allied with National Payments Corporation of India (NPCI – RuPay Cards) & Axis bank to promote digital payment by offering additional discounts to customers making an online payment through credit or debit cards.
Online Jewelry Business industry of Bangladesh
As we know, in Bangladesh, women use various types of jewelry from the prior time. There are so many festivals among the various community people in our country. In our culture, women use jewelry and purchase on various occasions such as Eid, Christmas, and Durgapuja, etc. Besides, we understand the importance of jewelry when a marriage ceremony arrives. At present, from minimalistic designs to Gordy neckpieces, women can carry it all. Modern women mostly prefer subtle and crisp fashion that they can carry all through the day. As most of them are professionals, accessorizing heavy materials is not only inconvenient but dated fashion for them. A classic bracelet or a thin pendant is all they desire to have in their collection. And this where a startup like Zivar plays their game. As simple ornaments are more convenient to purchase online.
Now, the million-dollar question is:
Do we have any reliable individual online jewelry store in Bangladesh like Zivar?
The answer is “NO”. Using Jewelry is a trend in the history of Bangladesh. In general, people use jewelry as a sophisticated part of fashion. More or less every age group of women in Bangladesh wears these kinds of jewelry. In the past, the Bangladeshi jewelry market size was not large but now a day it becomes a common phenomenon. However, there is no individual online jewelry store in Bangladesh that provides authentic online jewelry buying experience like Zivar.
Their simple, subtle and gorgeous looking jewelry is easy to purchase online. On that note, I already mentioned about their offers and discounts. For heavy jewelry shopping, it is a tradition to visit the shop along with family or relatives. However, buying jewelry on the go is the modern trend for the women at present. The reselling price of jewelry is decreasing. On the same page, people are more into simple designs now. As a result, buying or gifting jewelry online is a modern solution.
Zivar already set a milestone for our young entrepreneurs. Jewelry is an expensive product. People purchase such things with great hope and expectations. Getting authentic products from home will make sure the security of the consumer as well. Because it will reduce the chances of hijacking or robbery. It is a great opportunity for any startup to grab the online jewelry market. Because undoubtedly, they will rule the future jewelry industry.
Don’t you think so?