The social media giant Twitter, rebranded as “X,” is rolling out an innovative subscription plan that extends beyond its existing premium service, X Pro (formerly known as Twitter Blue). This new subscription is designed to address a persistent issue on the platform — the proliferation of automated bot accounts. For a nominal fee of just $1 per year, users will have the opportunity to engage in various interactions on the platform, marking a significant shift in X’s monetization strategy.
The brain behind this subscription model is none other than Elon Musk, the chairman of X, who has long been a vocal advocate for addressing the bot problem. Musk firmly believes that imposing this small annual fee will not only help curb spam but also deter the creation and use of automated bot accounts on the platform.
This subscription model is currently in the testing phase in New Zealand and the Philippines, as reported by X. Elon Musk himself took to the platform to announce this groundbreaking change, stating, “While reading content on X will remain free, the privilege to post and interact will come with a $1 annual fee.” He went on to explain that this fee-based approach is a strategic move to combat bots without unduly affecting legitimate users. While it may not completely eradicate bot activity, it is expected to make it significantly more challenging for these automated accounts to manipulate the platform.
For those who decide against subscribing, they can be reassured that they will still have the ability to view and read posts, watch videos, and follow accounts. This introduction of the new subscription model represents a major shift in X’s revenue approach and demonstrates its unwavering commitment to addressing the issue of bots and spam.
The introduction of this new subscription service is bound to have a far-reaching impact on how users engage with the platform, as well as on X’s ability to maintain a healthier and more authentic online environment. Stay tuned for more updates on this developing story as X continues to evolve and adapt to the changing landscape of social media.
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