[dropcap]G[/dropcap]rey Advertising Dhaka once again has made its mark on the global stage. The prominent marketing agency of Bangladesh, Grey has bagged 3 awards at the Cannes Lions International Festival of Creativity 2019. The organization won the honors for the project titled- UCB AgroBanking Powered by Shwapno.
The project exceled in the following categories:
|Sustainable Development Goals|
|Brand Experience & Activation|
About the project:
The project deals with one of the major issues of this growing Bangladesh. Out of our 167 million people, nearly 36 million people are living outside the sustainable financial system. Most of this 36 million people are farmers who often end up producing more goods than they can sell.
United Commercial Bank Bangladesh Ltd, prominent retail chain Shwapno and Grey Advertising Bangladesh altogether came up with a brilliant solution to solve this problem with the existing resources.
AgroBanking by UCB is an initiative first of its kind to transform the fresh fruits and vegetables into-
Bank Accounts! Sounds amazing, right?
To make the process successful, UCB partnered with the largest grocery chain Shwapno. So, how it works?
AgroBanking allows the farmers to open micro-saving accounts in exchange for their fresh produced goods at a market fair price paid by Shwapno. Shwapno can easily distribute these freshly produced goods throughout Bangladesh using its strong distribution network. So, what’s the gain?
All those 36million farmers are now having an opportunity to become a part of the stable financial system which eventually opens the gate to reduce inequality and sustainable future.
What an idea it was, right? No Wonder why Grey has bagged 3 awards at the Cannes Lions this year. Have a look!
Reportedly, within just a month since its journey, a total number of 750 accounts were opened and 50+ tons of goods were collected.
Congratulations to the whole team of Grey Dhaka who are responsible for such an outstanding piece of campaign and making it to the global stage.