Uber has completed three years of million trips in the Bangladeshi market. To celebrate the occasion, Uber Bangladesh surprised its customers and the country with their new service, i.e. “Uber Pool”. The new service allows the users to share their ride with other users traveling on the same route to reach their destination and be a part of decongesting Dhaka. You will find the service within their app and this will cost you 30% lower than that of the UberX.
Many seats have witnessed Bangladesh's history, and changed it too. Your car seat, is another such seat. Traffic and congestion are becoming synonymous with the city of Dhaka. Carpool with your friends and family, or opt for an UberPool when you head out, to decongest your Dhaka. #SeatFaakaJabena
Geplaatst door Uber op Maandag 16 december 2019
Uber Bangladesh’s latest campaign took the audience with a slight shock. The brand took a bold move to talk about all the individuals who contributed to change Bangladesh, subtly playing on the safe side without mentioning the names. It highlighted the importance of a seat that each individual sat on to bring a difference.
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Similarly, Uber encourages others to come forward to make a change by sharing the ride and making the capital or busy streets less congested. The idea of tagging along with the OVC seems “okay” but not exactly ideal.
On the other hand, when you look at other parts of the campaign “#SeatFakaJabena” and you will find greater relevance in displaying their new service-line. Indeed, it showcases the excellence of such a service that efficiently plays an important role to fight traffic. However, Uber Bangladesh doesn’t leave you behind, instead, they try to inspire you to be a part of this movement together with them.
Uber Bangladesh is creating a market for impactful carpooling service in Bangladesh with the selection of popular routes and effective awareness. The campaign will serve them well because it hasn’t been too long for the service to start and people are already talking about it. Indeed, a buzz in the market.