Technology

In the digital age, Chief Marketing Officers (CMOs) face the crucial task of striking the right balance between creativity and technology to drive sustainable growth for their organizations.…

Many smartphone manufacturers advertise fast charging as an attractive feature. But does fast charging mean charging at a constant high speed throughout the entire period until fully…

As the inclusion of deepfake technology turns out to be more pervasive, it's sensible to think about how these videos even work. Progressions in motion capturing and facial recognition over…

According to App Annie, in its predictions for 2021-the app analytics provider said that TikTok will exceed 1 billion users by next year. Seems like the tech world is about to have another…

International Data Corporation aka IDC has recently published their Global Smartphone Shipment Report for the third quarter of 2020. The report stated that the smartphone market has shown…

At the 2020 Consumer Electronics Show (CES), IBM (NYSE: IBM) has recently announced the arrival of Advertising Accelerator with Watson, a first-to-showcase offering that uses artificial…

Mahindra launches a new audience engagement campaign "Sound Map XUV500" in conditions of South India – Karnataka, Tamil Nadu, Andhra Pradesh, and Telangana. Mahindra XUV500 has seen…

Pre-emptive shopping is a customer-led personalization opportunity. It uses automation software to give more control to the consumers. The idea of pre-emptive shopping is the latest in the…

Recently Google announced that Google is buying wearable company Fitbit for $2.1 billion. Google SVP of devices and services Rick Osterloh announced the news in a blog post that the Fitbit…

Whatever is happening in this world, we can assure you one thing with confidence- Marketing will always be there. But new integration and shifting will take place in this spectrum of…