It’s been almost 48 years after we gained liberation. 48 years ago, freedom was the most concerned issue for surviving. Even stepping on the 48th year of victory people are still struggling to survive.
It’s just the issues that got changed over time. With the price hiking issue on consumer products, the middle class along with the lower-class families are struggling to lead a normal life. The OVC represented a scenario of a typical middle-class family where a father’s trying his hurt and soul to adjust by compromising.
Conceptualized by Salt Creatives, the associated film showcases the hardship of a regular person to survive in this tough game of life. Throughout the whole OVC, Shwapno tried to showcase how much struggle a regular person needs to go through just to survive in this battle of life.
Keeping the victory day as the perfect time – Shwapno launched a campaign where it’s offering reasonable and attractive discounts on the daily needed products. Starting from food and beverages to personal care products – there’s a handsome amount of discount which appears to be affordable for mass consumers.
And the whole campaign revolves around the discounts Shwapno is providing to put a smile on the face of those fighters who are battling with life on a daily basis. Why? Just to give their family a better life.
The OVC started off with a harsh realistic scenario and ended up helping these people to survive through the daily struggles.
And what do you think about this campaign from Shwapno? Let us know!