[dropcap]F[/dropcap]ood delivery industry is one of the fastest growing markets in Bangladesh currently. Being one of the catalysts in this industry makes it very difficult for companies here to penetrate. With Uber Eats- the global food delivery giant announcing its entry next month, the market is already on high alert. For companies like Pathao and Shohoz Food, it’s no different.
Be that as it may, it will come down to how each player deals with their customers. It will be all about the deals and speed. Now, as we all know the current traffic condition in Bangladesh- it’s safe to assume that all the players have some sort of control over the speed. But in creating deals in such a way that appeals to your customer still depends on the creative capability of the companies.
Being said all, Shohoz food- another food delivery player in the market has rolled down its latest offer for the consumers titled ‘Matha Nosto Food Fest”. The name suggests itself that the target of this campaign is to make its consumer delighted with the service.
Well, with an opportunity of getting 50% discounts from a hefty number of restaurants with no delivery charge- seems like Shohoz Food is on track of getting the buzz intended from the market.
The AV used in promoting the offer is even better. The story was very simple yet on point. And we all know in this age of utmost creativity; minimalism often wins the race.
The campaign story carves through a regular day in an office. Where the manager initiates a meeting that might take up to lunch time. With that thought in mind, the manager asked his peon about what options they have for the lunch. What happens next? The peon checked his Shohoz Food app and started telling the available food items from almost every cuisine and believe me even you would be surprised if you were offered that many options.
Still can’t believe it? Watch for yourself.
The last part of the execution was perfect and was a sheer stroke of genius. You see, the purpose of the campaign was to deliver the message that the “Matha Nosto Food Fest” has lots of options for its consumers to choose from and it was delivered on point through the long list of foods available for lunch. And the humor throughout the campaign was the cherry on top.
|Agency||Saturday Digital & Advertising|
|Chief Creative Officer||Mahbub Alam Mahi|
|Chief Operating Officer||Mehraz Raja|
|Copywriter||Mahbub Alam Mahi & Shawon Majumder|
|Client Service Executive||Raiyan Ahmed|
|Client Service Jr. Executive||M.h. Reza|