In the last few months, one of the most commonly used phrases has been ‘Social Distancing’. We are all locked inside our own homes, and if we are lucky, we are still leading a normal life. The same cannot be said for thousands of people who have become victims of novel Coronavirus. Family members who have been infected, but is suggested to remain in self-quarantine.
For more: Pran Frooto: The True Meaning of Eid
People are living separately. Parents from their children, one sibling from the other. Even a husband is having to maintain social distance with his wife. But does that mean that we cannot come closer? Ruchi certainly seems to think so. In their latest Eid campaign, Ruchi visualized the real-life scenario of thousands, with the message of coming together with the taste of Ruchi pickles.
https://www.facebook.com/ruchirealpickle/videos/754537818613649/
Ruchi structured the campaign incorporating their Ruchi Pickle line into the current situation in the lives of people. The advertisement starts with a casual conversation of a couple. The campaign initially focuses on upholding the daily lives of jobholders working from home. In the moments of reminiscence, the audience finds out that the wife has symptoms of COVID-19. The commercial reaches its climax when we see that the wife is having to maintain social distance from her own husband. In a question where the wife asks how this year’s Eid will go, the husband comforts her.
“We’ll make up for this next Eid, don’t worry”.
On Eid day, we see that the husband surprises his resting wife with a variety of dishes that he made. We, just like the wife in the commercial, find out that all of this happened due to the stunning taste of Ruchi Pickles.
A beautifully crafted Eid campaign, a mesmerizing product promotion strategy by Ruchi.
What do you think of Ruchi’s latest Eid campaign!
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