For decades, Nike has been the hallmark brand of sports ad athletes alike. Fueled by the motto “Just Do It”, the brand has been a cornerstone in the history books of sports and entertainment extraordinaire. In their latest campaign, Nike upholds the true value of the athletes who are regarded as superheroes in our generation. “You Can’t Stop Us” is truly a masterpiece crafted by the brand as a reminder that nothing is impossible.
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The one and half minute commercial start in a split-screen with a resounding voice uttering the words, ‘we’re never alone’. Nike dedicated the campaign to men and women who have entertained us over the years. These heroes are the names that we utter more than we utter our own. Thus, it is clear how much these men and women have impacted our lives. We have grown seeing these superhumans honing their craft, and we have idolized these heroes of today ever since.
Nike has taken the lives of these unsung heroes into a different dimension. The brand has creatively integrated athletes from all genres of sports with a truly inspiring portrayal of unity, strength, and perseverance. The campaign ideally positions Nike as the torchbearer of an unstoppable force. Throughout the whole video,
We go through the journey where men and women tackling adversities and moving forward. We see these men and women taking responsibility to make the world a better place than yesterday. Witness their grit in proving all doubters wrong. Live their journey of changing the landscape and paving the way for the next generation of men and women who refuse to settle for mediocrity.
This masterpiece by Nike is all about pushing further through adversities, harder. It’s about changing the sport, finding a way even in the darkest of times. It’s about always coming back stronger, because no matter how bad it gets Nike will remind you in a resounding manner, ‘You Can’t Stop Us’.
What do you think of Nike’s latest campaign?