Mahindra launches a new audience engagement campaign “Sound Map XUV500” in conditions of South India – Karnataka, Tamil Nadu, Andhra Pradesh, and Telangana.
Mahindra XUV500 has seen empowering acknowledgment in the key markets of South India since the time its origin. The southern piece of India is brimming with astounding spots with signature sounds that have become images of its rich culture. Today with the dispatch of the SoundMap campaign, the brand attempts to catch such sounds and the accounts from this locale. Together with acclaimed music executive, Devi Sri Prasad(DSP), the brand has made three “Simply Go” songs of praise that are first-in-industry music recordings, enlivened by such mark sounds. This is in accordance with the XUV500’s brand promise of “May your life be full with stories”.
The hopefuls found their state by following the SoundMap – a rundown of notable areas and their mark sounds over these states were shared by the XUV500 brand on www.mahindraXUV500.com/SoundMap. The challenge was to live from twelfth December 2019 to fifth January 2020. More than 500 members followed a basic enlistment process wherein their remarkable sound sections were imparted to the brand, over WhatsApp, for assessment.
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The 14 winning passages highlight in the “Sounds Discovered By” segment of the music recordings, with their entrances filling in as motivation for acclaimed music executive Devi Sri Prasad (DSP). DSP utilized them to made a vivid sound track-the “Just Go” song of praise for every one of the locales, for example, Tamil Nadu, Karnataka, Andhra Pradesh, and Telangana.
Let’s have a look at the campaigns starting with Tamil Nadu:
Karnataka:
Andhra Pradesh and Telangana
Let us know about your thoughts on the campaign and be updated with Markedium.
