LinkedIn has officially announced the discontinuation of carousel posts, profile videos, and the in-image linking option, effective December 14th, 2023. This move first revealed in June and attributed to a perceived lack of user interest, will have far-reaching implications for the platform’s content dynamics.
Carousel posts, a popular format for generating user engagement, will be entirely removed from LinkedIn. Introduced just last year, the native carousel posting feature allowed users to share multiple images or videos in a single post, creating a slideshow-like experience. This departure signals a departure from the format that proved successful for many users.
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Profile videos, introduced in 2021 to provide a more dynamic personal touch to user profiles, never gained widespread popularity. Similarly, the in-image linking option, which allowed users to embed clickable links within images, will no longer be available. This change means that any clickable links previously embedded in images or videos will no longer function.
LinkedIn users who have utilized these features are advised that their previously posted carousels will be retrospectively deleted, and any embedded clickable links will become inactive starting next month. The removal of these options is a strategic move by LinkedIn to streamline its content offerings based on user engagement patterns.
While the native carousel posting option will no longer be available, users can still share external links in the description of their posts. However, this marks a shift in the platform’s content creation capabilities. LinkedIn has suggested a workaround for users who wish to continue posting carousels. They can revert to the previous method of creating makeshift carousels by uploading PDFs, with each page representing a separate slide. This may be a temporary solution until a potential replacement or alternative feature is introduced.
As part of this transition, LinkedIn has extended an option for users to retrieve their profile videos or files from their carousel posts. Users interested in preserving their content are urged to contact [email protected] no later than December 11th.
This strategic move aligns with LinkedIn’s commitment to refining its platform based on user preferences and engagement metrics, reflecting a dynamic response to the evolving landscape of social media content.
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