Leading electric vehicle (EV) manufacturer BYD Bangladesh will plant one tree for every completed test drive at all its outlets across the country throughout September, under its ‘BYD Green Drive’ initiative as stated in the press release.
The nationwide campaign will run from September 1st to 30th under the line ‘Drive Today. Grow Tomorrow.’ At the end of the campaign, BYD Bangladesh will consolidate the number of completed test drives to determine the total number of trees to be planted.
The initiative is part of BYD’s broader environmental efforts and is aligned with its corporate mission and global vision, ‘Cool the Earth by 1°C’.
“A test drive is often where a customer’s journey with a vehicle begins. We wanted to make that first step count for something beyond the drive itself. With Green Drive, each journey can help create something that keeps growing, and together, those journeys can make a meaningful contribution to a greener Bangladesh,” said Imtiaz Nawsher, Chief Marketing Officer at BYD Bangladesh.
Anyone can participate in this initiative by taking a test drive of BYD New Energy Vehicle (NEV).
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