Did you know? One of every six teenagers and/or young adults suffering from mental health complications in Bangladesh. Mental health is often an overlooked issue, but one with detrimental outcomes. From severe depression, clinical anxiety, suicidal attempts to the worst imaginable-death, mental health is real. Keeping this in mind, Airtel has launched its latest campaign aligning with the International Mental Health Day.
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THE CAMPAIGN
The campaign resembles Airtel’s ever known advert appeal and target market to the T. A colorful campus bustling with youngsters, with echoes of friends and classmates laughing, eating-having the time of their lives. Airtel did a splendid job in shifting from their usual positive, upbeat execution to a more thoughtful one.
https://www.facebook.com/airtelbuzz/videos/817129002381406
The campaign sees friends of various circles, but with one core problem. Mental health complications.
We see these friends trying to help out the ones in need in various ways, with the hopes of cheering them up. The campaign does a brilliant job of symbolizing people’s mental health issues with a visible wall around them. A wall that does not allow them to hear anything from the outside world. A wall that builds, as the complications increases. The symbolization of the wall around these ‘distressed’ friends illustrates the true adversities of mental health problems.
THE MESSAGE
With the campaign slogan #LetsTalk, Airtel does a splendid job in spreading their message for the campaign. The message is simple, yet invaluably effective.
Listen. Even if you cannot relate to them. Talk. Even if you do not understand their intricate problems and emotional turmoil. Support, even if they seem hopeless.
Airtel also promoted their expert helpline ‘Mind Tale’ in a unique way within the campaign.
A simple, yet effective campaign relating to the mental health problems of thousands within the younger generation.
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