Ispahani’s New Normal2 min read

We might all be staying home around the clock these last few months, but the busyness of our schedule seems to be never-ending. A day-long of meetings on an overheated laptop, negotiations with vendors over the phone from the comforts of your home. Then venturing into the kitchen to try out that Pinterest recipe. The feeling of restlessness that never seems to escape us. That seems to be the new normal for the year 2020.

Read more: Xiaomi’s Latest Campaign Shows How Dreams Become Reality

All of that leads to wanting to try out various things to keep us distracted from the unnerving future. From hanging out with those old childhood friends over Google Meet to watching a movie together from a shared screen over Zoom. We are doing everything differently be it our professional, academic, or personal life. The one constant seems to be that steaming cup of tea to accompany you, leaving a ring mark on the table’s surface.

Whether it is an absolute necessity for you to be able to start your day or you need a cup to wind down in the afternoon, there is nothing like a good cup that hits the spot.

Ispahani Mirzapur Tea’s new campaign creatively uses the current situation beautifully. It shows the importance of tea in our day to day lives. As creatures of habit, there is always something missing from our day without that cup of tea. And the campaign executes that scenario seamlessly. A heartwarming video, Ispahani nailed the storytelling and execution in this campaign.

You might also suddenly have an intense craving for a cup of tea right after watching this ad, but no surprise there!

What did you think of Ispahani’s creative new campaign? Let us know, and for more Bangladeshi advertising news, stay with Markedium!

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