When was the last time you saw a nostalgic campaign by telecom or electronic giant? A week back? A few days? Maybe a few minutes back. Well, we have another one for you. Now, you probably rolled your eyes at the back of your head thinking, “Another stereotypical-nostalgic suburban Advert”. Well, not quite. In the latest campaign launched by Xiaomi Bangladesh where we get to see a unique portrayal of the brand.
Meet Mr. Jibon. A simple, regular man whose dreams reach the stars. A man who not only dares to dream but stops at nothing to make it into a reality. This is the story of one of his undying dreams; to avail his version of Xiaomi’s Redmi Note 9. Simple news of the arrival of the latest model in Bangladesh impacted Jibon profoundly.
Hailing from Joypurhaat, Jibon traveled more than 42 km every single day to the nearest Xiaomi showroom to avail of his version of the product. After two consecutive days of coming back home empty-handed, Jibon finally made his dream come true. A diehard fan of the brand since day 1, this small achievement meant the world to him.
Xiaomi creatively uses a unique marketing strategy by integrating the stories of its loyal customers with the promotion of its latest model Redmi Note 9. The whole campaign is based on a true story and truly makes the viewers positively nostalgic. The main highlight of the campaign was Xiaomi’s impeccable after-sales service. Xiaomi strategized the whole campaign appealing to the customers with a slice a life. Through the campaign, Xiaomi hopes to acknowledge the loyalty of its customers and taps into the customers’ imagination with a beautifully articulated piece.
What do you think of Xiaomi’s latest campaign? Let us know in the comments!