Shwapno Cleverly Responds To The Recent Controversy2 min read

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As if the pandemic and the subsequent lockdown of the nation aren’t bad enough, the recent controversy of the distribution of fake products has left everyone alarmed. Unless and until you are super cautious when purchasing products, it is very hard to spot fakes.

For More: Coca Cola Reminds Us the Importance of Family

Starting from the brand logo to the coloring and shape of the packaging. Nowadays It does not take much effort to replicate products. especially when the ones which are highly demanded by consumers. In some cases, accidentally buying such dupes may as well be gambling with your life.

The best way to tackle these situations and ensuring the safety of you and your family is to always have a sharp eye. But then again, sometimes there is just no way to know so shop from trusted retailers only.

আসল পণ্য দেখে কিনুন

সুপ্রিয় ক্রেতা, সবিনয়ে বলতে চাই, বানান বা স্পেলিং ম্যাটার্স! নকল স্যাভলনে ভরে গেছে বাজার। দেখতে কাছাকাছি অথবা বানান কাছাকাছি করে আপনার সরলতার সুযোগ নিয়ে আপনার কাছে বিক্রি করা হচ্ছে নকল স্যাভলন। চারদিকে যেমন বেড়েছে অসুখ বিসুখ তেমন বেড়েছে নকল পণ্যের ছড়াছড়ি। তাই পরিবারের স্বাস্থ্যের কথা চিন্তা করে কেনাকাটাটা একটু সাবধানে করবেন প্লিজ। আপনার পাশের স্বপ্ন-তে সব ধরনের আসল পণ্য পাওয়া যায়।

Geplaatst door SHWAPNO op Woensdag 22 juli 2020

This controversy has also affected all the retailers in the country. Everyone is in a cloud of doubt, unsure where to make purchases from. Shwapno’s campaign in response did not only hit the spot but cleverly tied in the COVID-19 situation seamlessly.

Taking a typical quarantine scenario, the ad opens up to highlight the different spelling of ‘Savlon’ in a bottle that the father purchased. There was no denying that the product was a replica. It showed if you are not careful enough how easy it is to get fooled. The underlying message of the campaign was that Shwapno is a trusted retailer where customers can shop at ease without the fear of accidentally purchasing fake products.

The brand cleverly played out this scenario. They showed one of the most important products which are used by everyone. The use of authentic products is crucial, however, there are extremely sensitive cases such as the case for antiseptics.

What did you think of Shwapno’s response to the controversy? Let us know, and for more Bangladeshi advertising news, stay with Markedium.

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