Fevicol Celebrates 60 Years Of Trust With This Brilliant Campaign1 min read

[dropcap]T[/dropcap]o celebrate 60 years in business, Fevicol has come with an outstanding campaign to show their long-lasting journey in the market. Conceptualized by Fevicol’s one of the oldest companion Ogilvy, the campaign instantaneously showed the journey in such a creative and humorous way.

The film exhibits the quality of Fevicol while drawing parallels with the changing ideal models of Indian socio-cultural situation. The campaign goes on air on August 23. Have a look:

The new film takes the crowd on a voyage of different generations through a point of view of a sofa. The advert opens way back in time where we see a recently married couple heading home with a skilled sofa.

As the story advances, we see the sofa being given over starting with one family then onto the next, one generation to another. The equivalent is complimented through an enthusiastic foundation score in UP vernacular. It features how the sofa has seen different occasions through its lifetime yet it’s going solid.

Read More: eCourier Secured New Round Of Investment Valuing The Company At BDT 300 Crores

The end visuals take us through the creation of the sofa and how Fevicol is vital to making any furnishings.

Fun fact is that, this is the longest ever advert made by Fevicol in 60 years journey and this is also the first time ever a brand’s advertisement will be placed as content on OTT platforms like Hotstar, Sonyliv and Zee5.

Fevicol has always been known for their engaging and consumer centric marketing approach. Nothing different this time as well. The campaign indeed has successfully portrayed the priceless journey Fevicol has made so far.

Kudos to Ogilvy India for coming up with such an amazing advert concept!

Check Out
0 0 votes
Article Rating

Get real time updates directly on you device, subscribe now.

You might also like
Subscribe
Notify of
guest

0 Comments
Inline Feedbacks
View all comments
Subscribe to our newsletter
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
You can unsubscribe at any time

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

0
Would love your thoughts, please comment.x
()
x
SUBSCRIBE TO OUR NEWSLETTER

SUBSCRIBE TO OUR NEWSLETTER

Join our mailing list to receive the latest news and updates from Markedium!

You have Successfully Subscribed!