Seems like Hindustan Unilever Limited (HUL) is not having a good time at all. After facing serious criticism for their recent ‘Kumbh Mela Backdrop”, now they are being treated with serious twitter outrage against their new ‘Surf Excel-Rang Laaye Sang’ advert.
The parent of giant brands like Lus, Sunsilk, Vaseline, Surf Excel etc has recently come under serious negative wave of word of mouth after publishing an AV about leaving the elders behind in events like Kumbh Mela- a mass Hindu pilgrimage of faith in which Hindus gather to bathe in a sacred or holy river. The showdown was received as a disrespectful attitude towards the belief by the local audience.
Now, HUL is again back on the spotlight for one of their most recent advertisement for Surf Excel titled Rang Laaye Sang. The campaign portrayed nothing but delineating the unity in the festival of colors.
At least we thought so! But you must see the campaign first before judging anything. Have a look:
Such an amazing execution, wasn’t it? But apparently some local Indians perceived the campaign as a disrespectful gesture towards Hinduism and a passionate act towards Jihadism. Woah!!
We have recently seen some serious agendas against the minorities in the largest democracy of the world which brings a question mark towards the secular status claimed by India. The trend to boycott Surf Excel is just another addition to that tally. And how people reacted on twitter? Believe me, it will make you remember the recent outrage against Nike after the sports wear giant signed a deal with Colin Kaepernick. Have a look:
But not everyone has lost their minds in India. They have stood for the actual meaning of the campaign.
So, what do you think about the campaign? Does it really deserve the outrage it is receiving currently in India? Or, it just another example of recent India’s mentality towards the minority?