Global Campaigns
When Dove Rewrites the Matrimonial Script with “Mothermonials”
In India’s matrimonial culture, biodatas often resemble product descriptions. Height. Skin tone. Body type. The first few lines typically read less like a...
Creative DeskMarch 10, 2026
Juan Valdez Turns the Absence of Coffee into a Ramadan Story
Ramadan, one of the Five Pillars of Islam, is a sacred month observed by Muslims worldwide—a time marked by reflection, prayer, and community....
Creative DeskMarch 9, 2026
Campaign Throwback: The Ad That Made the World Cry — Thai Life Insurance’s “Unsung Hero”
In 2014, Thai Life Insurance released a commercial that would go on to become one of the most emotionally powerful advertisements ever created....
Creative DeskMarch 9, 2026
Ahadi Foundation Confronts Disability and Gender Bias with Powerful Campaign ‘The Items’
The Ahadi Foundation has launched its first-ever awareness campaign, partnering with creative agency La Chose to spotlight a deeply overlooked issue: the discrimination...
Creative DeskMarch 7, 2026
Toyota Celebrates the Spirit of Togetherness with Ramadan Campaign ‘Iftar Is Always Better Together’
Abdul Latif Jameel Motors, the distributor of Toyota vehicles in Saudi Arabia, has launched a heartwarming Ramadan campaign titled “Iftar Is Always Better...
Creative DeskMarch 7, 2026
AXE Kicks Off World Cup Campaign with ‘Smell Your Best When You Look Your Worst’
Unilever-owned fragrance brand AXE, in collaboration with LOLA, has launched a new global campaign titled “Smell Your Best When You Look Your Worst.”...
Creative DeskMarch 7, 2026
Snackable Loyalty: The Strategic Brilliance Behind Burger King France’s Latest OOH
In a bold extension of its irreverent brand voice, Burger King France is once again turning everyday cravings into cultural commentary. Its latest...
markediumFebruary 15, 2026
A Bold Play in the Cola Wars: The Choice | Pepsi | Super Bowl
During this year’s high-stakes advertising showcase at Super Bowl LX, one brand’s spot stood out not just for its creativity but for how...
markediumFebruary 15, 2026
7 Recent Examples Of Innovative Marketing Campaigns 2025
In 2025, marketers faced shrinking budgets, tougher KPIs, and fiercer competition—yet a handful of campaigns still broke through with smart strategy and platform-native...
Desk CorrespondentOctober 19, 2025
Cadbury 5 Star’s Master Plan: Uncles to the Rescue – Valentine’s Day is Doomed!
In a bold move, Cadbury 5 Star, famous for its iconic ‘Ramesh-Suresh’ ads, is back to shake things up—this time, by assembling the...
markediumFebruary 9, 2025
