In this age, cooking at home has become a tertiary chore for many households. A lot of us choose to order food online, rather than spend time and effort cooking in. That is where Foodpanda comes in. In case you have not been living under a rock for all this time, you surely know the name. One of the most popular food delivery services in the country, Foodpanda has recently launched a campaign featuring their journey with Takeout.
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This creative form of brand endorsement has people certainly paying attention. Foodpanda hasn’t been in their most favorable times, but this publicity stunt has surely made an incredible impact. The last time this brand performed such a form of marketing was with the Bangladeshi Opener Tamim Iqbal.
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https://www.facebook.com/foodpandaBangladesh/videos/289873262091567/
Foodpanda adapted a marketing and promotional strategy which focused on revamping their brand in front of the customers. Foodpanda collaborated with Takeout, arguably one of Bangladesh’s most popular restaurants. In the one and few minutes video commercial, Foodpanda did not market its own brand at all. Rather, they chose the Culinary and Operation Director of Takeout, Mr. Zubayer Mukarram Hossain to endorse the brand on behalf of Foodpanda. It was a carefully, yet highly effective campaign as the whole content was built around Takeout endorsing Foodpanda through the eyes of Mr. Zubayer.
A market leader in the food industry in their own right, Takeout has an impactful presence in the market, with a huge customer base. With its operations growing not just nationally but also globally, this endorsement would definitely work in favor of Foodpanda. This creative campaign was Foodpanda’s way of recapturing the market they might have lost after the previous debacle.
How do you feel about Foodpanda’s redemption campaign? Let us know in the comments!
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