The Spikes Asia 2019, one of the most prestigious events for creativity, has just ended for this year in Singapore. The event honored a lot of creative varieties from all over the globe. Winners were announced from almost 4000(3945 to be exact) entries this year and the “Network of the Year” title went to BBDO Worldwide.
From minimalistic simple yet funny work to the utmost serious work like promoting equality or fighting for the goods, a range of such creative works were awarded throughout the three-day-long event. Nineteen agencies from nine different markets were awarded 23 Grand Prixes for their outstanding performance in the world of creative marketing.
Notes to take:
| Network of the Year | BBDO WORLDWIDE |
| Independent Agency of the Year | SPECIAL GROUP, Sydney, Australia |
| Asia Pacific Agency of the Year | COLENSO BBDO, Auckland, New Zealand |
| Media Network of the Year | MEDIACOM |
| Spikes Palm | TOHOKUSHINSHA FILM CORPORATION, Japan |
Earlier September, Nike was already announced as the winner of the Advertiser of The Year Award.
Now, let’s have a look at the Winners from different categories
Print & Outdoor Craft
Total Entries: 128
Total Spikes Awarded: 10
Golden Prix: 1
Gold Spikes: 2
Silver Spikes: 2
Bronze Spike: 5
The Grand Prix was won by DDB Sydney and Revolver / Will O’Rourke, Sydney because of the Foxtel “Grave of Thrones.” Furthermore, TBWAMelbourne and BBDO Pakistan got a gold spike each because of their creativity.
https://www.youtube.com/watch?v=6GJJFSAr3V4
Film
Total Entries: 416
Total Spikes Awarded: 40
Golden Prix: 1
Gold Spikes: 6
Silver Spikes: 15
Bronze Spike: 18
Hakuhodo Kettle Tokyo and Hakuhodo Tokyo got the Grand Prix went for “10 Sec Drama: The stop line of love” for JMS/TAC.
One of the Gold Spikes was also awarded to GREY NJ United Bangkok for K Bank “Face/Off.” Take a look at this wonderful short video.
Print & Publishing
Total Entries: 80
Total Spikes Awarded: 7
Golden Prix: 1
Gold Spikes: 1
Silver Spikes: 2
Bronze Spike: 3
TBWA Mumbai India got the Grand Prix awarded to for Neurogen “One Mindful Mind”. FCB New Zealand got the only gold spike for “Undercover Crosswords.”
Creative eCommerce
Total Entries: 53
Total Spikes Awarded: 4
Golden Prix: 1
Other Creative eCommerce Spikes: 3
The Grand Prix was given to ‘Hagglebot’, for Flipkart Internet Pvt Ltd, by Dentsu Webchutney.
Digital
Total Entries: 362
Total Spikes Awarded: 36
Golden Prix: 1
Gold Spikes: 4
Silver Spikes: 11
Bronze Spike: 20
The Grand Prix award was received by Clemenger BBDO, Melbourne, Australia for their ‘Naughty or Nice Bauble.’ Furthermore, Dentsu Webchutney Bangalore got the Gold spike for “Voice of Hunger.”
Design
Total Spikes Awarded: 34
Golden Prix: 1
Gold Spikes: 7
Silver Spikes: 9
Bronze Spike: 17
‘Signs of Love’, for ANZ Bank Australia, by Revolver / Will O’Rourke, Sydney / TBWAMelbourne, Australia got the honor of receiving Grand Prix.
Outdoor
Total Entries: 237
Total Spikes Awarded: 18
Golden Prix: 1
Gold Spikes: 4
Silver Spikes: 5
Bronze Spike: 8
Ultimately, the Grand Prix went to ‘ANZ Signs of Love,’ for ANZ Bank Australia, by TBWAMelbourne, Australia. “The Quiet Taxi” by Innocean Seoul got one of the gold spikes. Gold spike was also awarded to Clemenger BBDO Sydney for Wrigley’s Extra ‘Extra Reminder.’
Mobile
Total Entries: 100
Total Spikes Awarded: 12
Golden Prix: 1
Gold Spikes: 2
Silver Spikes: 4
Bronze Spike: 5
‘Safety Hub,’ for NRMA, by CHE Proximity (Melbourne, Australia) secured the Grand Prix.
Healthcare
Total Entries: 141
Total Spikes Awarded: 13
Golden Prix: 1
Gold Spikes: 2
Silver Spikes: 5
Bronze Spike: 5
The ultimate Grand Prix price went to ‘#StopMithani,’ for HDFC Bank, by Leo Burnett India.
Entertainment
In entertainment, Govt Singapore was awarded the Grand Prix for Julie’s “The Translator.” Publicis Singapore won the gold spike for P&G Vicks “One in a Million.”
Brand Experience & Activation
Total Entries: 450
Total Spikes Awarded: 42
Golden Prix: 1
Gold Spikes: 6
Silver Spikes: 12
Bronze Spike: 23
The Grand Prix went to FCB India for The Millennium School “The Open-Door Project.”
Radio & Audio
Total Entries: 69
Total Spikes Awarded: 7
Golden Prix: 1
Gold Spikes: 1
Silver Spikes: 2
Bronze Spike: 3
The Grand Prix was taken by ‘Night Shake Drill Broadcast,’ for Fukushima-Minpo Co. / Radio Fukushima Co., by DENTSU INC., Tokyo, Japan
Glass – The Award for Change
Total Entries: 26
Total Spikes Awarded: 3
Golden Prix: 1
Other Glass Spikes: 2
The Grand Prix went to ‘Sons #ShareTheLoad’ for P&G India, by BBDO INDIA Mumbai, India
Music
Total Entries: 53
Total Spikes Awarded: 6
Golden Prix: 1
Gold Spikes: 1
Silver Spikes: 2
Bronze Spike: 2The Grand Prix was given to ‘I’m Drinking It For You,’ for DB Breweries, by Colenso BBDO, Auckland, New Zealand. Clemenger BBDO Sydney scored a Gold Spike for Wrigley’s Extra “Support Acts.”
Read More: Dmoney, The New MFS Company Starts Its Operation In Bangladesh
Innovation
Total Spikes Awarded: 3
Golden Prix: 1
Other Spikes: 2
BBDO Bangkok was awarded the Grand Prix for Homepro “7:1 Furniture Collection” and the other two spikes went to Innocean Seoul for “The Quiet Taxi” for Hyundai and Naked Sydney for RMIT University ‘Sans Forgetica’.
Direct
Total Entries: 290
Total Spikes Awarded: 25
Golden Prix: 1
Gold Spikes: 3
Silver Spikes: 9
Bronze Spike: 12
The Grand Prix was picked up by ‘UCB Agrobanking’, for UCB UCash, by GREY Bangladesh, Dhaka, Bangladesh
Film Craft
Total Entries: 264
Total Spikes Awarded: 26
Golden Prix: 1
Gold Spikes: 3
Silver Spikes: 7
Bronze Spike: 15
The Grand Prix in Film Craft going to Hakuhodo Kettle Tokyo and Hakuhodo Tokyo for “10 Sec Drama: The stop line of love” for JMS/TAC. This was the second Grand Prix for the campaign.
Media
Special Group Sydney and media agency Mediacom Sydney have taken out the Media Grand Prix at Spikes for Uber Eats ‘Australian Open Ambush’ developed with Revolver/Will O’Rourke. Whereas Tennis Australia and Channel 9. KFC “Christmas Pocket Store” by Isobar China was awarded a Gold Spike.
Integrated
Total Entries: 37
Total Spikes Awarded: 3
Golden Prix: 1
Silver Spikes: 2
A second Grand Prix went to ‘Naughty or Nice Bauble’, for Myer, by Clemenger BBDO, Melbourne, Australia.
Digital Craft
Total Entries: 93
Total Spikes Awarded: 12
Golden Prix: 1
Gold Spikes: 2
Silver Spikes: 3
Bronze Spike: 6
The Grand Prix went to ‘Stradivarius: Timeless Journey’, for Tokyo Stradivarius Festival 2018 Committee / Nippon Violin Co. Ltd, by DENTSU INC., Tokyo, Japan
Creative Effectiveness
Total Entries: 33
Total Spikes Awarded: 4
Golden Prix: 1
Other Creative effectiveness Spikes: 3
The Grand Prix award went to ‘Project Free Period’, for Johnson & Johnson, by DDB Mudra, Mumbai, India
PR
Total Spikes Awarded: 27
Golden Prix: 1
Gold Spikes: 6
Silver Spikes: 8
Bronze Spike: 12
The Grand Prix went to ‘A Team of One’, for Tencent China-Organ Donation, by Loong Beijing, China.
Special Awards
| Category | Name of The Organization |
| Network of the Year | 1. BBDO WORLDWIDE |
| 2. DENTSU | |
| 3. TBWA WORLDWIDE | |
| Independent Agency of the Year | 1. SPECIAL GROUP, Sydney, Australia |
| 2. LOONG, Beijing, China | |
| 3. GOVT, Singapore, Singapore | |
| Asia Pacific Agency of the Year | 1. COLENSO BBDO, Auckland, New Zealand |
| 2. DENTSU INC. Tokyo, Japan | |
| 3. BBDO PAKISTAN, Lahore, Pakistan | |
| Media Network of the Year | 1. MEDIACOM |
| 2. MINDSHARE | |
| 3. PHD WORLDWIDE | |
| Spikes Palm | 1. TOHOKUSHINSHA FILM CORPORATION, Japan |
| 2. REVOLVER/WILL O’ROURKE, Australia | |
| 3. CREATOR GLOBAL, Australia |
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