Grey Dhaka has done it once again to the global stage and gave Bangladesh a strong foot to stand on the global creative map. And let me remind you, this is not the first time they have done it. This year after Cannes, Grey Dhaka, with their Agrobanking by UCB campaign, has nailed Spikes Asia 2019.
Grey Bangladesh had one of its most successful nights as of yet, at the recently concluded Spikes Asia 2019. The Spikes Asia 2019 honored agencies around the world for their creative prowess in diversified criteria. Grey Bangladesh topped their previous best in 2016 to win 9 Spikes, with a Grand Prix for their campaign UCB Agrobanking (Powered by Shwapno).
Grey Bangladesh hasn’t left a stone unturned. Starting for the Grand Prix (Direct) to two Gold Spikes (Direct and PR), they dominated the stage in regards to the categories. On the other hand, they also bagged three Silver Spikes in PR, Direct and Digital. They merely stopped there as they bagged three more bronze Spikes in Brand Experience, Digital, and Mobile, for the same campaign.
What stood out the most from the Grey spectacular at the Spikes Asia 2019, was the impact that the UCB Agrobanking campaign had.
Agrobanking by UCB is the first of its kind, in collaboration with UCB and one of the largest retail chains in the country, Shwapna. Through Agrobanking, millions of unbanked farmers can know to exchange their overproduced products, varying from vegetables to meat products. These farmers can now get microcredits by reaching out to UCB Agrobanking and kickstart a profitable business. With the help of UCB and Shwapna, farmers all around the country now have a realistic chance of financial solidarity.
Grey Bangladesh did a magnificent job of portraying the true stories of these small farmers. A campaign set out to improve the lives of these farmers, and helping them to include themselves in the formal economy; Grey has created precedents in the Digital Marketing industry of the country.