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THE GEN Z DILEMMA- ADVERTISING TO A NEW GENERATION OF DIGITAL CITIZEN
One winter night, I was snuggled in my bed- watching one of the talk shows on YouTube. The host was Ellen DeGeneres, the guest was a basketball legend and investment genius Shaquille O’Neal. During the conversation, Ellen asks Shaq why he…
The Legendary Journey Of Coca-Cola: Refreshing The World
At present, Coca-Cola is everywhere. Not to mention, The iconic American brand is famous around the globe. To put it another way, this popular soft beverage is available in more than 200 countries.
On average, people consume more than…
How can we incorporate Fast Fashion in E-commerce?
Fast Fashion refers to retailers' practice of producing trendy cloths as frequently and quickly as possible. As the prices on these items are low, they encourage consumers to buy plenty of clothes without thinking too much about their…
Pre-Emptive Shopping Reforming Personalized E-commerce
Pre-emptive shopping is a customer-led personalization opportunity. It uses automation software to give more control to the consumers. The idea of pre-emptive shopping is the latest in the e-commerce market. However, retailers adopting…
How AI Will Shape The Future Marketing!
Whatever is happening in this world, we can assure you one thing with confidence- Marketing will always be there. But new integration and shifting will take place in this spectrum of marketing. AI (Artificial Intelligence) has newly been…
Transport for Women- Shuttle Founders Detail Their Female Oriented Pick-Drop Service
Safe Transportation for Women in Bangladesh! I know for many of you residing in Bangladesh, this might sound like an impossible dream to achieve. Travelling in Dhaka on public transportation has always been a dreadful experience for most of…
Amazon Global Selling: Bangladeshi Local Businesses To Shine In The Global Stage?
When it was announced in early 2018 that Amazon will start their operationsin Bangladesh by the year 2020, it sent a huge shock wave through the entire country. There are a lot of buzz and excitement around this announcement partly because…
Bangladesh Ride Sharing Revolution- Unfair Competition?
Nothing portrays Digital Bangladesh like the way Uber or Pathao- the ride sharing giants do. Ever since the launch of these two ride sharing companies, they have in a way led the charge for a more digital, technology based Bangladesh.…
Opinion: Who Will Win The Battle | Ride Sharing Companies In Bangladesh.
The reasons behind the popularity of the ride sharing companies are "Beating the Traffic", "Less costly" and mainly the "Convenience".
I f you are someone who keeps a tab about ongoing business happening in Bangladesh, then you…
