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Op-Eds
“Priyo Agent”- A Well Timed Strategical Move by bKash | A Markedium Take
bKash customers now can cash out up to Tk.25,000 at a 1.45% charge from a “Priyo Agent” number.
TikTok Shopping: A Recipe For Success
TikTok has recently made TikTok Shopping available for the marketers, which we believe is about to make some serious noise in the global s-Commerce industry.
Does Our Education Facility Provide Enough For A Marketing Major In Bangladesh?- A Student’s Point…
Op-ed | A student's take on the low points of our education industry to produce quality fresh marketing graduates for a better future.
Philip Morris Wants You To Quit Smoking- Here’s Why!
Jacek Olczak, the CEO of Philip Morris International — most prominent for making Marlboro cigarettes — recently reported that they'd quit selling cigarettes in the UK inside the following 10 years. He even went above and beyond and added…
Is It The End Of Discount E-Commerce Business Model In Bangladesh?
In the 2013-2014 timeframe, the e-commerce world in Bangladesh started. Over the years, banking, logistics communications, and payment methods have increasingly advanced and possibilities have been created by the e-business market. However,…
Coca-Cola Losing $4B Due To CR7 | Is It That Bad As It Looks Like?
UEFA Euro 2021 is famous for its own reasons. However, this year's Euro has another flamming point to its guard and it's for none other than the Christiano Ronaldo aka Mr. CR7. On Tuesday, during the after-match press conference, the…
Creative Briefs: You Get What You Give
The creative brief is how the client communicates their plans, ideas, concepts, goals, and expectations of their campaign with their agency. Based on those directions, the agency strategizes and carries out the activities of the campaign.…
A Take On Robi’s Recent Crisis Management Dilemma
In this age of social media, all it takes is one negative comment or an aggrieved consumer or a disgruntled employee to fuel negative fires for the brand. Companies, brands, their PR division, the top management should be even more watchful…
The Official Entry Of Amazon And Google | What Does It Mean For Bangladesh?
Yesterday, we got informed about the official registration of the world’s two tech giants in Bangladesh. Finally, Amazon and Google have obtained the Business Identification Number (BIN) from NBR and confirmed their official business entry…
Reportedly, The Promotional Cap on Companies to Be Relaxed A Bit in FY22 Budget | But is It Enough?
As reported by TBS, the National Board of Revenue aka NBR is about to relax the ceiling on company promotional expenditure a bit by increasing the limit to 1% from the previously set 0.5% of the annual turnover (sales). NBR to initiate the…
