Facebook is taking part in “Advertising Week 2021”, which is being held in New York. The event will go on from 18th October to 21st October as various parties host sessions on advertising.
Facebook’s sessions will include the detailed potential of digital marketing on the social media platform. Facebook has even created its own minisite for the event, found here.
Facebook’s session in the event will be live broadcasted via the website. The summary of the topics covered are as follows:
Exploring the New Frontiers of Creativity
The future of connection is being rewritten every day — people are connecting with each other, with businesses, and with culture in new and innovative ways. Nicky Bell, Vice President, Facebook’s Global Head of Creative Shop, will explore how people-first creativity is shaping the future of marketing.
The Future of Shopping
Businesses can exceed the expectations of today’s shoppers by leveraging the latest technologies. Gene Alston, Facebook’s Vice President of Commerce, will speak with Salima Popatia, Senior Vice President of Global Online Customer Acquisition & Retention at The Estée Lauder Companies, to discuss how they’ve navigated this new frontier from Live Shopping to product drops.
The Critical Role of Creators in Advertising
The growing democratization of creativity and attention is redefining how tastemakers are made, and how influence is earned. Alvin Bowles, Facebook’s Vice President of Business Ecosystem Partnerships, will speak with Dara Treseder, Peloton’s Chief Marketing & Communications Officer, about the creator ecosystem.
These sessions will provide valuable insight from Facebook’s internal team. These insights will be about dominant trends in the digital marketing space, such as the rise of influencer marketing and live shopping.
Alongside Facebook, other notable presence in the event includes Google, Twitter, Amazon, and more. Advertising Week 2021 will feature more than 500 speakers who possess expertise across various sectors of advertising.
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