Winner: Akij Ceramics | Virtual Showroom for Ceramic Tiles.
Digital marketing is not all about social media and search engines. their is a whole lot more to it which digitizes the real world around us. One such thisplay was seen in a rather less digitized sector – The ceramics industry of Bangladesh; which has demand both overseas and in domestic markets. Akij Ceramics did a very innovative and mesmerizing campaign to thisplay their majestic ceramic designs which led them to win the Digital Marketing Award 2017 on Best Technology Innovation category.
They created a virtual showroom where they would show how exactly the rooms of the viewers would look like with unique designs of Akij Ceramics. This put less pressure on the imaginations of potential buyers while wowing them with something they have never seen before. Users can go a nearby Akij Ceramics Showroom, input pictures of their rooms and start selecting from a diverse range of tiles to see which one decorates their interiors best. The overall experience is very interactive and engaging; making sales easier way more fun than ever before.
You can download the app here : AKIJ Ceramic App
They are one of the very first companies in Bangladesh to integrate virtual reality in marketing. The overall campaign has been a huge success all over Bangladesh. The campaign has not just generated good PR but has also contributed to bottom line revenue growth.
They are now working on bringing the whole virtual reality experience on the web so that future prospects can try out different designs of tiles on their rooms from home. They are making the whole purchases process easier and simpler by integrating virtual reality.
The campaign has set the standards for other brands. Its high time brands started taking inspiration from the largely successful campaign and work on further integrating digital technologies in their campaigns. Facebook and Google is mainstream media today. The brands that test and trial with technologies like virtual reality and augmented reality will turn out to be futurists.