Imagine you open your door, and Tamim Iqbal, of all people, is standing at your doorsteps with your ordered food. That is precisely what happened in Foodpanda Bangladesh’s newest campaign.
The Bangladesh national team opener has recently partnered with Foodpanda as its newest brand ambassador. Before embarking on the journey, Mr. Iqbal decided to take himself out on a little food delivery voyage. The campaign was set in motion as Tamim hopped onto a cycle and roamed around the city, taking three food delivery orders.
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The campaign focused on two things: The smile on the faces of people after seeing Tamim being one. From front doors to offices and fields, one thing was typical; the sheer joy that people felt. The video had an incredible visual depiction of the impact that Foodpanda made in their minds.
Watch The Campaign
On the other hand, the campaign also focused on a hard truth; the difficulty of delivering food. Delivering food is anything but a natural source of income, folks. To think of it, most of us have put in a rough word towards the food delivery men, if they were late. There were times when we forgot even to thank them for their service towards us. This is precisely what the campaign promoted; empathy.
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At the very end of the video, Tamim mentioned the difficulties that he had to face while delivering food from door to door. The message that he tried to convey to all of us is a message we should actually consider: Their job isn’t easy already, let’s not make it even more difficult.
Foodpanda’s newest campaign was a mixture of creative prowess and a strong social message. Tamim Iqbal, on the other hand, did justice to it, as its newest brand ambassador.
Let us know what you think about Foodpanda Bangladesh’s latest campaign!
