Where Curiosity Meets the Right Information

Tuesday , 1 September 2026

Where Curiosity Meets the Right Information

Tuesday , 1 September 2026

Chhapaak Social Experiment Urges The Shopkeepers Not To Sell Acids

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Bangladesh Govt. Launches Three One Stop Online Platforms
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One fine morning, you wake up and walk to the mirror to see a disfigured face and jaw skin drooling down. You might freak out that instance. But the acid attack victims see their faces like this every moment. Even if they forget for a while, society is there to remind her that they do not belong here. Itโ€™s a game of one against many. Their struggles and their voices are forever unnoticed.

On the contrary, our neighboring countryโ€™s entertainment industry seems to be affected by the acid attack issues on women. The recent movie on such an issue, named Chhapaak starring Deepika Padukone, ran a social experiment to raise awareness within oneself. The Chhapaak social experiment will open your eyes or maybe scare you when you see how easy it is to buy acid.

I could never figure out why any individual would do such a monstrous crime to anyone. Why would someone throw acid when we donโ€™t accept their proposal? Why would someone throw acid when we raise our voice against any wrongs? Well, now I know why. โ€œAgar ye bikta nahi toh phikta nahiโ€ (It wouldnโ€™t get thrown if it wouldnโ€™t sell).

Read More: Chhapaak Social Experiments: Acid Does More Than Corrode Skin And Bones

Deepika Padukone for her film โ€œChhapaakโ€ ran a social experiment to show us how easy it is for people to buy acid from stores. The experiment had individuals disguised as a husband, housewife, goon, drunkard and many more to have a varied experimental result. Yet, the results were the same. It broke my heart when I saw the shopkeeper asking โ€œIs it to throw at anyone?โ€ but not stopping to sell the acid, like that is so normal to do so. The team was able to buy 24 acid bottles in a single day. To rearrange my statement, you are 24 times more likely to be an acid victim each day.

Read More: Bollywood tackles acid attacks after Delhi fails to act.

Growing up with a society where people blame the rape victims for being raped and not being dead, you wonโ€™t get much to say. And for the acid attacks? They wonโ€™t even count the acid victims because this was their fault be tortured. Your boyfriend had a flawed mindset. Thatโ€™s normal. Your husband brought in his second wife without your consent. Thatโ€™s normal. What happens next? You feel hot boiling water thrown at you that nearly blinded you, which made you incapable of a lot of things.

To quote an acid attack survivor, โ€œAcid attacker attacks you one time, and the society attacks you all the timeโ€. The perception of โ€œif you canโ€™t be mine, you wonโ€™t be of anyone elseโ€™sโ€ will not work in todayโ€™s era. If an attacker thinks so, they are wrong because we will always be there for all the acid victims to make them ours. We will make sure these victims grow greater strength than that of an attacker, who didnโ€™t think twice before throwing a bottle of acid.

A salute to all the survivors from our team. Thanks to the Chhapaak team for running such a social experiment and showing us where the problem lies.

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Written by
Samia Kader Nodi

I was into marketing from a very young age. For five years though! Currently, I am a freelance content writer at Markedium. I love taking risks, which made me leave a full-time job and join the freelancing community. Apart from being a marketer, Iโ€™m also growing myself as a ui/ux designer. Yes! All these just to experiment with life. My intent to do these kinds of experiments are purely to enhance my experiences in the real world. That explains a lot about myself. The thing I love the most is strategizing for brands. I was indeed quite fortunate to be able to do that for many local brands. Apart from all these, I consider myself to be passionate about sports. I never brought a trophy home but never lost the passion for it. What is the winning strategy of my own life? โ€œTwo heads are better than one.โ€

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