Startup Bangladesh Limited, an organization committed to promoting innovation and entrepreneurial endeavors in Bangladesh, has reportedly entered into an agreement to invest Tk 5 crore in Bongo, a renowned Bangladeshi Over-The-Top (OTT) and Video-On-Demand (VOD) platform.
Bongo is a digital entertainment powerhouse that stands out through its extensive content library and state-of-the-art video delivery technology. It manages a vast network of YouTube channels and influencers across five countries and boasts an impressive audience of over 83 million subscribers and 210 million unique viewers monthly.
Bongo has established itself as one of the market leaders in Bangladesh’s digital entertainment landscape. It works closely with telecom operators, aligning its efforts with the unfolding potential of the local market. Bongo’s content library, spanning five languages, contains an impressive 57,000 titles. Bongo is not confined to Bangladesh alone; it has extended its reach across the South Asian subcontinent with offices in Dhaka, Kathmandu, Kolkata, and Colombo. This strategic expansion signifies Bongo’s commitment to serving a wider regional audience.
The strategic investment by Startup Bangladesh Limited in Bongo has several objectives. The infusion of Tk 5 crore into Bongo will empower the company to accelerate its growth and expand its market presence, both within Bangladesh and across South Asia. Bongo will be able to further enrich its content library, offering more diverse and high-quality entertainment options to its subscribers. The investment will support Bongo’s efforts to remain at the forefront of video delivery technology, ensuring seamless and cutting-edge user experiences.
The investment in Bongo by Startup Bangladesh Limited is a major milestone for the digital entertainment industry in Bangladesh. It is a vote of confidence in Bongo’s business model and its potential to grow and succeed.
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