bKash’s Latest Campaign Shares Its Goal To Make Bangladesh A Cashless Economy2 min read

It’s almost like bKash is challenging you to find something that CAN NOT be paid through bKash. With ‘Shob Somoye, Shob Proyojone bKash’ campaign, the MFS giants are celebrating the embarking of their journey to create a cashless digital Bangladesh.

‘Digital transaction in a digital Bangladesh’ is the motto bKash has been upholding and their latest campaign shows the integration of bKash in every sphere of life. A jingle that makes you groove, the campaign has catchy and clever lyrics delineating the uses of bKash in every transaction and how people from all walks of life are to be freed from the use of hard cash, relying on bKash transactions.

From saloons to grocery shops, ride-sharing payments to restaurants bKash is the solution for all transactions. bKash has been able to occupy a special place in the daily life of urban and rural people through its convenient transactional system that anyone can navigate through the simple and easy-to-use bKash app from older people to rural farmers.

The campaign emphasizes the use of QR codes through their app. In the OVC, the QR code segment is especially highlighted as people are seen to be leaving behind all hassles of cash transactions and moving towards a future where our worlds are enlightened by the technologically advanced method of QR codes, making everything convenient and quick. The ad also highlighted how through bKash payment; customers are given cashback incentives in different segments to make their spending spree more value-added.

bKash, the country’s first unicorn, provides its undeniably rapid and value-based service to 4.5 million people comprising 22% of the nation’s population at present. With a goal to move forward and integrate digital services into people’s lives to ensure the progress of the visionary dream of Digital Bangladesh, bKash has changed the landscape of customer payment habits. Cash has moved out from our wallets into our phones, the transactional hassles have been cut out by QR codes, cashback, and discounts have added the much-needed value to people’s lives, all of this proves the point of bKash being the solution for all the needs at all times.

The OVC featured an interesting dance move with the jingle, the conjoining hands embodying the bird logo of bKash that delineates people being freed from the weight of their wallets and flying high to reach new heights of Digital Bangladesh with the integration of bKash into their lives.

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