According to the results of NielsenIQ’s ‘Campus Track Survey B-school: 2022,’ bKash, the country’s leading mobile financial service (MFS) provider, has been recognized as the number one ‘Employer of Choice’ across all sectors for three consecutive years.
Reportedly, bKash has grown over the years, climbing to the top of this survey’s ‘Employer of Choice’ list in 2020, 2021, and 2022.
NielsenIQ, a worldwide recognized organization specializing in research, insights, data, and analytics, has regularly conducted the ‘Campus Track Survey’ throughout the world. The survey has been performed in Bangladesh since 2013, with consistent implementation and results.
The survey was carried out with three major characteristics in mind, namely, Industry Preference, Job, Salary and Campus Activities, and Aspirational Factors.
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bKash is ranked first out of 54 global and local organizations in the Campus Recruiter Index (across all industries). The company’s goodwill, excellent work environment, chances for growth and learning, competitive wage package, employment security and satisfaction, employee wellness, organizational culture, and values helped bKash to maintain its number one place in the study.
Participants in this research were final-year BBA and MBA students from Bangladesh’s top 19 institutions in the class of 2022.
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