Bangladeshi Waffle Brand ‘Waffle Up’ Goes Global
Waffle Up, a homegrown Bangladeshi startup known for its signature waffles on a stick, is making a bold leap into the global market. The brand is set to open new outlets in Singapore, Thailand, Dubai, and Indonesia, marking a significant milestone in its journey from local favorite to international sensation stated in a report.
Since its rapid rise to fame in 2022, Waffle Up has captured the hearts of waffle lovers across Bangladesh, with branches in Dhaka, Chattogram, Sylhet, and Cox’s Bazar. Now, it’s ready to take its unique concept beyond borders.
The first international branch is set to launch in August 2025 at Singapore’s vibrant Clarke Quay, a bustling riverside destination popular among both tourists and locals. Plans for additional branches in Thailand, Dubai, and Indonesia are also underway, although official launch dates have yet to be confirmed.
What sets Waffle Up apart is its innovative approach: waffles on a stick—making them a fun, portable, and Instagram-worthy treat. As Bangladesh’s first to introduce this concept, the brand has built a loyal customer base through its flavorful offerings and creative presentation.
This expansion signals more than just business growth it’s a statement. Waffle Up’s consistent quality, strong branding, and distinctive product are now offering the world a taste of Bangladeshi innovation and entrepreneurship. In a global food market dominated by established names, Waffle Up is proving that Bangladeshi startups can not only compete but set trends on the world stage.
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