There is something exciting about not knowing where a story is going.
Grameenphone’s “Ek Ami” starts rather simply. A young man, Neero, receives a phone call. And then, almost before you realise it, he is off. What begins as a seemingly ordinary moment turns into a journey through Bangladesh, moving across roads, rivers, villages and hills.
But the fun is in watching it unfold.
The ad never really lets you settle into one frame. Just as you get comfortable with a landscape, the film moves somewhere else. A new place, a new face, a new perspective. The camera is constantly travelling, and so is Neero. It gives the film a restless energy that feels very much like the curiosity at the heart of the song: “এক আমি এক দেশটা জুড়ে, দেখতে শুধু ইচ্ছে করে”
And perhaps that is why the film holds your attention.
It doesn’t feel like an advertisement trying to take you from Point A to Point B. It feels like you’re discovering the country alongside Neero. The cinematography plays a huge role here. Shot in 4K 60 FPS, the film makes the landscapes feel immediate and alive, while the movement of the camera and the pace of the edit keep the journey flowing. There is always something waiting around the corner.
Then comes Habib Wahid.
For Grameenphone, Habib is more than a familiar voice. He has been part of the brand’s musical journey for years, from “Shopno Jabe Bari” and “Ekhoni Shomoy” to “Cholo Bangladesh.” His association with GP has almost become a piece of collective memory.
So hearing him again in the communication feels familiar, but not repetitive.
This time, he shares the vocals with Ankan Kumar, bringing a younger voice into a relationship that has existed for years. It works beautifully with the film itself: something familiar opening the door to something new.
And that is where the communication becomes interesting for GP.
In essence, Ek Ami is about the urge to explore. To step outside what you know. To see what else is out there. Connectivity naturally sits inside that story. GP’s internet isn’t forced into the narrative as a product demonstration. It becomes the thing that enables the journey, allowing Neero to experience, discover and keep moving.
The film also knows when to hold back. It doesn’t rush to explain itself. Instead, it lets the music, landscapes and movement do the work.
And just when you think you’ve figured out where the story is heading, it gives you another turn.
That dynamism is probably its biggest strength. The film keeps changing without feeling chaotic. Every transition gives you a reason to keep watching, right until the final frame.
Because ultimately, Ek Ami isn’t really asking you to watch an advertisement. It is asking you to go somewhere. And once you’ve started moving, you want to see where the road takes you because Grameenphone keeps you connected effortlessly.
Watch Ek Ami here:
https://www.youtube.com/watch?v=XJBrkVkJatg&list=RDXJBrkVkJatg&start_radio=1
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