With Hope, We Rise Again | Chopstick Instant Noodles’ Beautiful Take On Schools Reopening

Sadmeena MahreenSeptember 13, 20211 Mins read312

Remember that one week of March 2020 where life suddenly came to a grinding halt? We were scared thinking about the uncertainties that the pandemic would bring with it. And just like that, things we took for granted in our daily life started to disappear.

The mornings which started with the chirping of birds, children greeting their teachers and friends transformed into silent days where the only loud noise was the fear of getting infected with the deadly coronavirus. The fear was so strong that it took us almost 18 months to get back to our normal life but with a new mindset and a fighting spirit.

To portray the courage of starting again, Chopstick noodles– one of the popular brands of Square Foods and Beverage tried to spread positivity with their recent uplifting campaign. The OVC (online video content) starts with embracing the new wind of life which is quite different than what was before, yet the morning brings a ray of hope with children. The classroom fills up with the euphonious chatter of students but with the new normal of social distancing and wearing masks.

With the hope of a brighter future for children, food habits must also contain safer choices. And this is where Chopstick instant noodles position themselves. The excellent execution of the brand message by Chopstick and Mediacom Ltd. Bangladesh highlights the power of “Hope” and “Belief” in the current context and what a heart-touching OVC to hit the strings of emotion!

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Written by

Sadmeena Mahreen

Sadmeena is a persuasive extravert who aspires to grow as a communication specialist, content strategist and brand enthusiast. She specializes in digital marketing, people analytics, presentation, public speaking, research. Her motivation is driven by the purpose of “bringing results with strong contribution”. Hence, she always connects “why”, “how” and “what” with her work and this mantra helps her to reach her goal. Her journey as a writer began at an early age by publishing write-ups in school magazines. Surprisingly, at first she chose the genre of “crime-comedy-thriller” to showcase her world of imagination through words. She blended hope, thrilling experience, suspense and emotion in her writing which brought several awards and recognitions at a young age. Those accolades opened up windows of opportunities for her. As a result, she started to contribute in Research with the belief that “every finding opens up new ways to explore & learn”.