Forty brands are recognized as the Superbrands of Bangladesh for 2023-24 under 40 categories. The award announcement occurred yesterday through a grand ceremony at the Grand Ballroom of Sheraton Dhaka.
Launched in 1994, Superbrands is a global organization for brands operating in 85 countries with offices worldwide and is currently considered one of the most significant honors for brands.
Superbrands are chosen through a cycle that includes independent and voluntary panels of specialists from a scope of foundations, known as the ‘Brand Council’. The 16 members of the Bangladesh Brand Council checked and vetted by the Global Superbrands Team, scoring the brands out of 20, considering the following brand metrics –
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1. Brand heritage 2. Brand relevance in category, 3. Perceived Quality, 4. Perceived performance, 5. TOMA (Top of Mind Awareness).
Here are the winners of Superbrands Bangladesh 2022-23:
ACI Pure Salt, Rod – Abul Khayer Steel (AKS), Ceramics Tiles – Akij Ceramics, Baby Product Diaper – Bashundhara Diapant, LPG – Bashundhara LP Gas Limited, Paper – Bashundhara Paper, Tissue Paper – Bashundhara Tissue, Cable – BRB Cable Industries, Television Channel – Channel i, Flat Steel – Cow Brand Colour Coated Steel, e-Commerce – Daraz Bangladesh, RMG (Large) – DBL Group, Paints – Elite Paint, Power Generation – Energypac, RMG (Knitwear) – Epyllion Group, Suger – Fresh Refined Sugar, NGO – Friendship, Water Pump – Gazi Pumps and Motors, Air Conditioner – Gree Air Conditioner, Insurance Company – Green Delta Insurance, Furniture – Hatil Furniture, Banking Institution – HSBC Bangladesh, Ice Cream – Igloo Ice Cream, Pharmaceutical – Incepta Pharmaceuticals, Stationery – Matador Group, Group of Companies – Meghna Group of Industries, Life Insurance – Metlife, Table Wear – Monno Ceramic, Edible Oil – Rupchanda, Mobile Phone – Samsung Mobile, Television – Samsung Television, Cement – Shah Cement, Real Estate – Shanta Holdings Limited, Superstore – Shwapno, Washing Machine – Singer Washing Machines, Condoms – SMC Condoms, Particle Board – Super Board, Mineral Drinking Water – Super Fresh Drinking Water, Newspaper – The Daily Star, Electronic and Home Appliance – Walton.
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