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Vi’s ‘Be Someone’s We’ Campaign, Inspiring Connection And Togetherness In A…
Vi, one of India’s leading telecom providers, has unveiled a heartwarming campaign called ‘Be Someone’s We’, aimed at promoting inclusivity and combating the loneliness that often…
5 Years Of Bold Decisions, Celebrating India’s Longest Commercial
HarperCollins India redefined advertising with a bold and unprecedented move, the release of Parcel, an 8-minute and 38-second digital film, now celebrated as the longest ad in Indian…
From Doorsteps to Stock Markets: Swiggy Rings in a Decade of Success
Swiggy Ltd, India’s leading on-demand convenience platform, stepped into a new era yesterday as it rang the ceremonial bell at the National Stock Exchange (NSE), marking its debut as a…
How a Campaign Revolutionized India’s Mutual Fund Industry | Lessons for Bangladesh
In the financial landscape, campaigns can be transformative, especially when addressing the gap between perception and reality in investing. One such campaign, "Mutual Fund Sahi Hai" (Mutual…
NESCAFÉ Sunrise Pays Tribute to Coffee Farmers in New Campaign
NESCAFÉ Sunrise Pays Tribute to Coffee Farmers in New Campaign
NESCAFÉ Sunrise, in collaboration with Dentsu Creative Webchutney, has launched a heartfelt campaign celebrating the…
Samsung Pokes Fun at Apple’s ‘Crush’ Video Ad With Style
Leveraging the recent controversy surrounding Apple’s “Crush” advertisement—followed by an apology from the tech giant—Samsung has launched a rebuttal video on its X account, notably…
Switzerland Tourism Introduces New Brand Identity After 30 Years
Switzerland Tourism (ST) has launched an innovative branding initiative, unveiling "Switzerland" as its new comprehensive tourism brand world. Introduced in Geneva, this marks a significant…
Bumble Introduces New Brand Identity – ‘We’ve changed so you don’t have to’
Bumble, the women-first dating app, has unveiled a new visual identity alongside a global campaign as it expands its signature "Make The First Move" feature with the introduction of…
Amazon Rainforest Featured as the Wealthiest ‘Billionaire’ in Forbes in Advertising…
In a striking campaign by beauty brand Natura, the Amazon Rainforest has outshone Elon Musk to claim the top spot on Forbes’ list of the world’s richest billionaires.
The campaign,…
13 Mother’s Day Campaigns That You Can Take Inspiration From
With Mother's Day fast approaching, it presents an ideal moment for brands to genuinely connect with their audience. While Mother’s Day traditionally involves flowers, gifts, and family…
