This summer, Australian favorite Weis is making waves with its playful new character, the Weis-A-Corn, at the heart of their “Saviour of Summer” campaign. Developed by Emotive, this marks their second creative collaboration with Weis since becoming the lead agency earlier this year.
Read more: Find Your Pace In Abu Dhabi With Chris Hemsworth And Elsa Pataky
The Weis-A-Corn, voiced by Australian actor Justin Rosniak, is a quirky, whimsical mascot with a horn made of a Weis Bar, symbolizing the ultimate summer savior. Representing joy, refreshment, and relief, the Weis-A-Corn is on a mission to rescue Aussies from the sweltering heat, delivering deliciously cool moments that make every summer day brighter.
Watch the campaign here:
The campaign celebrates Weis Bars as the quintessential summer treat, blending nostalgia with modern fun. With a presence across TV, digital, social media, and outdoor ads, the Weis-A-Corn is ready to remind Australians why Weis remains a timeless summer favorite.
For more updates, be with Markedium.
Leave a comment