Enjoy visiting Abu Dhabi’s latest campaign, “Find Your Pace,” is more than just a tourism ad—it’s a cinematic experience. Featuring Hollywood star Chris Hemsworth and his wife Elsa Pataky, the campaign starts with high-octane action sequences reminiscent of a blockbuster movie. However, the story takes a charming turn as the couple steps out of character, offering a heartfelt glimpse into their quest for a relaxing getaway.
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The campaign beautifully captures the essence of Abu Dhabi, showcasing its breathtaking landscapes, exhilarating adventures, and family-friendly attractions. It invites viewers to imagine the dreamlike adventures the Hemsworths embark on as an attainable reality for all. Whether it’s cultural exploration or adrenaline-fueled fun, Abu Dhabi promises a perfect balance of excitement and serenity.
Watch the campaign here:
Directed by Justin McMillan, the ad masterfully blends humor, stunning visuals, and Hollywood-level VFX, including a captivating CGI particle monster created by Heckler. With an original music score and local production expertise from Dejavu, the campaign reflects authenticity while elevating Abu Dhabi’s appeal as a must-visit destination. “Find Your Pace” positions Abu Dhabi as a place where every traveler can discover their ideal mix of adventure and relaxation.
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