Unilever Bangladesh Expanding Production with 20-Acre Land Acquisition1 min read
In a significant move to enhance its production capabilities and diminish dependence on imports, Unilever Bangladesh is on the brink of securing a 20-acre industrial plot in Chattogram’s Kalurghat area. This ambitious endeavor is part of the multinational fast-moving consumer goods (FMCG) giant’s strategic plan to fortify its presence and operations in Bangladesh.
Unilever Bangladesh’s decision to acquire the industrial land comes as no surprise, given its commitment to meeting the growing demands of consumers across various product categories. From soap and moisturizing cream to water purifiers, the company aims to localize production and streamline supply chains to cater more efficiently to the Bangladeshi market.
The negotiations between Unilever Bangladesh and National Iron and Steel Industries Limited have progressed positively, with an agreement in principle pending final approval from the Chittagong Development Authority. Once secured, this land acquisition will serve as a crucial step towards expanding Unilever’s manufacturing footprint in Bangladesh.
This landmark investment marks a significant milestone in Unilever’s longstanding history in Bangladesh, dating back to 1964 when it first ventured into the local market with a single product: soap. Over the years, Unilever has grown its portfolio to encompass a diverse range of products under 26 well-established brands, catering to the evolving needs and preferences of Bangladeshi consumers.
Unilever’s expansion plans also underscore its dedication to fostering economic growth and development in Bangladesh. By investing in local manufacturing capabilities, the company aims to create employment opportunities, promote technological advancement, and contribute to the nation’s overall prosperity. As Unilever Bangladesh continues to pursue its expansion agenda, industry observers anticipate a positive ripple effect on the FMCG sector and the broader economy. With its proven track record of innovation, quality, and sustainability, Unilever remains a driving force in shaping the future of Bangladesh’s consumer goods industry.
For more updates, follow Markedium.
