#ThrowbackTuesday: The Journey of Aarong Through Commercials3 min read

#ThrowbackTuesday is a segment where each Tuesday, Markedium will give you a ride to the noticeable old local/global advertisements.

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When was the last time you visited Aarong and didn’t feel amazed with Bangladeshi style? The most probable answer is – never. Consequently, in this article we will take a look back into a brand that has made its own character and reinforced its nation’s ethnicity all the while through their advertising commercials.

Apart from selling products that wear the pride of ethnic sophistication, the company has long been in a marketing objective of positioning its brand as a root of our culture. Being a product of occasional spirit among the consumers, Aarong often spends the majority of its marketing budget during the occasions.

Specially the two Eids and Pahela Baishakh!

The youth has always been the go-to TG for Aarong and why it should not be? If you are one of those, who is a young university student or a recent grad fueling up to ride the corporate ladder, without any doubt you have shopped from Aarong at least for once.  So, why not we all have a ride to the occasional Aarong commercials of last 6 years!

So, shall we?

Aarong Eid-Ul-Fitr Fashion Film 2013

Aarong Eid-Ul-Fitr Fashion Video 2015

Aarong Pohela Boishakh 2016

Aarong Eid-ul-Adha Fashion Video 2016

Aarong Pohela Boishakh 2017

Read More: Throwback Tuesday | 5 Background Songs from Bangladeshi Ads You Should Add to Your Playlist

Aarong Eid-ul-Fitr Fashion Video 2017

Aarong Eid-ul-Adha Fashion Video 2017

Aarong Pohela Boishakh 2018

Aarong Eid-ul-Fitr Fashion Video 2018

Read More: #ThrowbackTuesday | 15 Thought Provoking Road Safety Print Ads Around The World

Aarong Eid-ul-Adha Fashion Video 2018

Aarong Pohela Boishakh 2019

Aarong Eid-ul-Fitr Fashion Video 2019

Aarong Eid-ul-Adha Fashion Video 2019

So, if you look closely at all the advertising commercials of Aarong, you will find a subtle transition. What Aarong did constantly  is that they focused on youth all the way.The essence of happiness and excitement was always there among the commercials. The tone of ethnicity and culture was focused through the shooting locations, sets and obviously the costumes. And all those background musics along the campaigns showed the transformation of trend and a glimpse of western touch.

No wonder why the youths, specially the female consumers are so passionate about Aarong!

So, which one of the campaigns you have liked the most from our list above ? Let us know and stay connected with us through our Facebook page to read more exciting articles.

 

Image Source: Aarong

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