Based on online traffic, Google is the most visited website in the world, while Facebook remains the most visited social network. Besides, YouTube is only a partial social app, right?
The data are shown in this new Visual Capitalist visualization, which leverages SimilarWeb data to show the top visited websites in bubble chart style, emphasizing the variety in traffic.
Check out the whole overview below, and read Visual Capitalist’s full explanation here.
As you can see, the next most visited social sites are likely to be Facebook, Twitter, and Instagram – however, the low counts for TikTok definitely stand out, considering its dominance of the current media zeitgeist.
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But there’s a reason for that: because this data is based on website visits rather than app usage, services like TikTok and Snapchat, which are largely focused on the in-app experience, would do poorly in this analysis.
In that regard, it’s worth noting which social networks are engaging viewers through their desktop services.
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