Symphony mobile has established itself as one of the signature brands for representing the young generation of the country. However, the brand persona of Symphony isn’t our topic today. The topic at hand is a recent campaign by Symphony centered around the theme of Bangladesh’s 50th Victory Day.
Conceptualized by Pink Creative, this year on the eve of victory day Symphony mobile decided to uplift the youth energy to showcase the true essence of victory.
The film starts with a group of youngsters with a festive mood heading towards MAWA Ferry Ghat to celebrate Bangladesh’s Victory Day when they encountered a helpless parent whose child just had an accident. Those young friends didn’t think twice to help the parent and took the child to hospital with immediate response.
As the OVC progresses, we see a couple of friends cancelled their trip to MAWA to stay in the hospital to support the parents with emergency assistance (blood donor collection, buying medicine).
Youth has been always an integral part of our development history. Starting from the Language Movement in 1952 to the Liberation War of 1971, the youth of Bangladesh always stepped up to assist the nation when the country needed them the most.
With the campaign, Symphony tried to portray the same youth energy as the driving power of our upcoming future. Symphony tried to encourage the youth of today to uplift their fighting spirit to help those in need to embrace the true stature of victory.
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